Advertise Now, While it’s Worth it
Because we are involved in the on-line advertising market, we thought it was important to remind all those companies that are considering cutting back on marketing that it is not wise to do so during a recession.
Who said “recession?” We did. That is correct, it is an undeniable truth that the US dollar has fallen in value, that gas prices are rising, and all of this is driving the prices of basic goods (like produce) way up.
But to cut-back on the advertising expenditures of your company will actually reduce profits. For more info about this see the following:
http://www.billetts.com/media/bulletin.asp?pressid=225
http://www.adotas.com/2008/04/report-online-booms-as-advertising-overall-slumps/
http://www.mddcpress.com/news/oct01/recession_advertising.htm
http://www.mactech.com/adsales/recession_marketing/
Basically, what all of this info (of which we only included a little) says is the trend of companies who kept their marketing aggressive during a recession pulled significantly ahead of their competition.
One Response to “Advertise Now, While it’s Worth it”
Leave a Reply
You must be logged in to post a comment.
April 22nd, 2008 at 3:12 pm
[...] Saul Hansell wrote an interesting post today onHere’s a quick excerptBecause we are involved in the on-line advertising market, we thought it was important to remind all those companies that are considering cutting back on marketing that it is not wise to do so during a recession. Who said “recession? … [...]