Good Google Page Rank with Twitter and Facebook? Maybe…

I’d like to think that Google and the other big search engines actually want to give us a good chance to get our websites in the places where we want them to be, i.e. the front page of relevant searches. However, as any developer worth his/her salt will tell you, this may be as easy as selling shoes to a man with no feet.

So if you are web savvy, and have a Facebook account, and Twitter, AND you want to increase your site’s page rank – here is some good news. You have the ability to increase your page rank with your Twitter and Facebook accounts for free. Yes. FREE.

Sound corny? Well, it kinda is – you have to really want to use Facebook and Twitter. In reality, if you consider your time to be an invaluable thing, then using this method to increase your page rank (and hopefully traffic) may not really be worth the time.

Ultimately, the most important factor to building the PR (page rank) is through link building. “Backlinks” give our sites the credibility that is the “Google Juice” that we developers talk about on our coffee breaks. Twitter and Facebook are only two more small pieces of this puzzle, only giving us a couple more backlinks for credibility. But they can be strong ones if you’ve developed a following on either social network (which I’m not going to even try to touch here!)

How does this work? Begin by setting up your account with either/or both social networks. Don’t forget to add your website’s address to your profile. Then start tweeting, facebooking, socialize, socialize, socialize. And include your website’s address(es) wherever you feel it is pertinent. This is very important, too. Where the content relates is also part of the ranking. Content is going to be the hook to your audience, as well as the machines. And search engines may calculate that you are trying to trick them through spam if you do too much link dropping and not enough content/relationship building.

So, remember kids… Play nice with each other and the ‘bots will play nice with you!  (And have patience!)